FAQS

Luxury isn’t just about beautiful flowers or large spends. It’s about knowing every detail has been thoughtfully planned and expertly executed.

I am behind every call, email, proposal and execution of designs. We don’t just make you a number. I’ve grown Dear Luna from the beginning on my own and every couple who books genuinely means the world. We now have a wonderful team of florists who help execute my designs but I am still always the person behind every stem. That keeps the vision clear, the personal perspective and relationship with my clients at the forefront of every wedding.

We provide a thorough pricing proposal from the start. No hidden charges. No price increases if flowers rise in cost. The only price rise is if you choose to change designs, flowers or density or add on.

When you choose Dear Luna Florals, you’re investing in years of experience, a trusted team of professionals, and the confidence that every floral detail will be managed seamlessly from start to finish. With Lynsey’s background in Wedding Coordination you get that extra level of detail, experience and knowledge which helps make everything seamless.

We’ve delivered hundreds of weddings at some of the UK’s most beautiful venues, working alongside leading planners and suppliers in fast-paced, high-pressure environments where timing and precision are everything. Whether we’re installing a suspended floral installation, working within tight venue access times or adapting to unexpected changes, we remain calm, organised and solution-focused. If a challenge arises, we’ll quietly resolve it—often before anyone else even knows it happened.

Behind every wedding is meticulous planning. From production schedules and logistics to installation, repurposing and collection, every detail is carefully considered to ensure your day flows effortlessly and your flowers look their absolute best from the first guest’s arrival to the final dance.

Because when you book Dear Luna Florals, you’re not simply booking a florist. You’re investing in experience, trust and complete peace of mind.

Our design process is simple and collaborative:

• Initial enquiry

• Availability confirmed, followed by either a simple price list example or a relaxed consultation to get to know you, your style and your vision. We much prefer getting to know you and advising you on price so we can offer you options within your ideal investment point. If you don’t know what that is we can help.

• An initial concept proposal (a basic version of our full proposals to ensure we get your vibe and align) with pricing is sent, and your wedding date is held for five days.

• Your booking is secured with a 20% retainer deducted from your final balance.

• Around 6–12 months before your wedding (or sooner if preferred), we’ll arrange a venue visit and begin developing your full floral proposal and bespoke designs.Once you’ve secured your wedding date with Dear Luna Florals, you’ll receive a comprehensive bespoke floral proposal at no additional cost

Yes. Our minimum investment for wedding florals is between £2500-3000 dependant on time of the year and venue location. Sometimes we lower this if your date is off peak.

This increases to £3500 on public holidays and significant dates both in the UK and the Netherlands. This is due to significant rises in costs past on to us by our wholesalers and staffing.

If your floral requirements are smaller than our minimum spend, we’d still love to hear from you! It may be we aren’t fully booked that week and can help.

Based on a balance of flowers and foliages (we always include premium florals such as roses) below is a helpful guide for a £3000 investment. Obviously this is dependant on what you would like - for example two urns are a similar price as one install such as plinths and small arrangements.

Brides bouquet

4 x bridesmaids

5 x buttonholes

2 x arrangements for ceremony (repurposed to behind top table)

4 x aisle meadows

30 x bud vases (3 per table)

Delivery, set up and collection next day

No and that’s completely intentional. We have a price guide which we are happy to send after enquiry instead of a full proposal. We know how hard it can be to jump into a call without knowing any pricing at all!

Every Dear Luna wedding is designed entirely around you, so we don’t believe a fixed price list accurately reflects the true cost of your wedding flowers.

The investment for each design depends on a wide range of factors, including flower varieties, seasonality, flower content (how many stems of flowers), mechanics, installation requirements, venue logistics and the overall style you’re looking to achieve. Two centrepieces may appear similar in size but vary significantly in cost depending on the flowers and techniques used.

Many florist price lists only provide a starting price for the floral arrangement itself and don’t always include elements such as delivery, installation, on-site styling, repurposing, collection or the additional time and expertise required to execute your wedding. This can make it difficult to understand the true overall investment from the outset. We provide costings in full from the start.

We work with clients who know exactly what they want and clients who give us a budget and a few reference images and we design the whole thing! We will always work together with our clients to help your vision become a reality.

Flowers are seasonal and as such there is periods when certain flowers are unavailable. This being said, due to our experience, we have many wonderful contacts with growers who do their best to secure the florals we need or a suitable alternative.

Many of our couples choose “florist choice” for the majority of their floral choices. This means we can create freely to your colour Pallette, aesthetic and overall look and substitute for florals we believe achieve the same desired look when others are out of season.

Yes. All Dear Luna weddings include professional installation, as we believe your flowers deserve to be styled exactly as they were designed. Due to the delicate nature of fresh flowers and the complexity of many of our designs, we don’t offer a collection-only option.

Your installation and set up fee is tailored to your wedding and is based on factors such as the size of your floral designs, venue logistics, access times and the number of team members required to ensure everything is installed safely and beautifully.

Collection the following day is optional for most weddings unless your booking includes larger installations, such as floral arches, suspended designs or ceiling installations, which must be professionally dismantled for safety reasons. If you don’t wish for us to collect this needs to be confirmed with your venue and any hire items such as bud vases which belong to Dear Luna Florals must be returned within 2 days to our Aldeby Studio.

Once your celebration has come to an end, your flowers are yours to enjoy. You’re welcome to take them home, gift them to family and friends or leave them for your guests to enjoy.

Alternatively, we offer our removal service. With your permission, we’ll carefully remove your flowers the following morning and donate them to local care homes, charities or community organisations, allowing them to bring joy to others after your wedding day has finished.